Showing posts with label Doing Business. Show all posts
Showing posts with label Doing Business. Show all posts

Friday, August 13, 2010

Top Tips for Successful Workshops



Benita Cegarra from BJC Europe Limited has written an interesting blog post about running a successful workshop that meets its true objectives.




There are ten helpful tips including:


Define the objectives, deliverables and scope up front


Don't try to do too much in one day


Work out who you need to contribute what


Contact the most important people to your agenda first and get the date in their diary early


Arrive early to check the room and arrangements.


Take all the output away and document it

Click here to read the full post

Friday, July 30, 2010

10 rules to starting a small business



One of my favourite websites is http://www.socialsmallbiz.com/ as there's loads of useful and interesting information about online marketing. I've just seen a very useful post from a guest blogger Daniel Offer which gives 10 simple but important rules of starting a small business which I wanted to share.




The post gives lots of practical and reinforcing tips such as:


- Be realistic with what you can achieve


- Don't be afraid of failure - it's a learning process


- Be proactive and don't be afraid of hard work


- Use outsourcing to fill the gaps that your skills can't


- Study your competitors and decide how to be better and or different


- Become an expert in your field


- Consider getting a partner who complements your skills and can help you get the business off the ground




Please click here to read the full article, I hope it helps!

Tuesday, June 22, 2010

The Importance of Networking


At the last meeting I gave a short presentation about the importance of networking. Here’s an overview for those of you who missed it.

Why is networking important?
As a marketing consultant I recommend that all my clients use networking as one of their key marketing tools.

In my opinion networking:
- Raises awareness of you and your company
- Allows you access to experienced business people to ask advice and get practical support if you’re new to the area
- Builds a network of trusted suppliers who you can turn to
- Builds trust in you and therefore your business
- Gives you marketing opportunities to give speeches, publicise your business via their website or newsletters and of course meet new people at each and every meeting.
- Is a great opportunity to meet like-minded people and build your social network in a new place


Networking Dos & Don’ts

Do:

- Be brave and go and say hello to the people around you
- Bring plenty of cards and marketing materials
- Think of a concise and accurate business description so when people ask you what you do you have an answer
- Listen to others and take the time to learn about their business
- Offer help to members for free or at a very low cost
- Take advantage of all the extra promotional opportunities the networking group offers like website etc.
- Be patient – networking takes time because it’s all about building positive and long-standing relationships


Don't:
- Be too shy to speak to people
- Just speak to the people you know
- Sell and push your business down people’s throat
- Get stuck talking to just one person the whole time, you’re here to meet lots of people and everyone understands that
- Be rude and constantly be looking around for someone better to talk to!
- Be critical of other members – it makes you look bad
- Forget to follow-up after the meeting – this is one of the most important elements

I hope this will help you to make the most of your networking opportunities. Please comment below if you think I have missed any important points. For more tips on Marketing your company, please visit the new Shaw Marketing Services blog to read my monthly Marketing Focus posts, as well as lots of ideas and suggestions.

Remember our next meeting is the WIB Summer Party on the first Friday in July at Laguna Village.

Tuesday, June 15, 2010

How to be more profitable through outsourcing


As a small business, finding the time to do what you need to be profitable is a real struggle, especially if you work on your own. Most of us try to juggle new business creation, networking, client management and admin with the actual process of doing the work and it can be a very stressfull task!

I've seen an excellent article about outsourcing and how it can help you to be profitable by Bernadette Doyle. She says you need to start by asking yourself the following questions:
"My business would make more money if I could do more of _______."

"I currently spend most of my time on ________."

This will help you identify what tasks should be outsourced effectively so you can find people to take this pressure off you. The article contains lots of useful advice about outsourcing in general click here to read it.

Please let us know if you have any tips or success stories about outsourcing.

Sunday, May 30, 2010

Interesting case study into change management


I think it's important to look for advice and inspiration from people who have effectively managed a tricky situation, so I was interested to read Benita Cegarra's blog post on Ecademy entitled Business: It's good to talk.


She was brought in by a client to make sure an important project was on track and make sure it all went smoothly - not an easy thing to do! She admitted that the team were against her involvement at first as they thought she was a spy for the big boss, but together they implemented a programme of regular meetings with the whole team to air fears and problems with the project and expose pitfalls early enough to be able to solve them without derailing the project. She goes on to give suggestions on how you can make this work in your organisation - an interesting read for any business dealing with large deadline-dependent projects! Click here to read the article.

Tuesday, May 25, 2010

Susan Hunter summarises the exercise from the last meeting


Hello fellow WIB members,


Our last meeting at Nermans was a vibrant event and after your request for more information on the Red, Yellow, Blue, Green exercise I am pleased to share the summary with you. I am sure that a lot of you have already identified what personality type your business colleagues or family fit in to and as I explained to you at the meeting, it can highlight why you get on with some people better than others and also gives you the tools to see how you can turn a situation around by altering the language and approach you use to create a WIN WIN outcome at all times.


So here’s the summary of the four types:

The Activist Socialiser – Yellow

The Activist/Socialisers want to have fun. They are outgoing, animated, and creative. They like people and make friends easily. They are talkative and they know lots of people. They make decisions very quickly, often on gut reaction. They are enthusiastic and easy going, fast-paced and excitable. However, they can be impulsive, disorganised and impatient. They are not strong finishers because they get bored easily. They have kangaroo brains and skip from subject to subject and go off the point. They dislike detail. They always want to see the big picture and have huge visions. They communicate verbally and visually. They like pictures, brightness and colour. They love the phone, chat for ages and speak with a smile. When they talk they are very honest and open giving lots of information. Possible careers are in sales, or TV / radio. They are presenters, trainers, and telesales people. In large corporations you will often find whole marketing, sales and PR departments are full of these. If this is the case you will easily find where they sit, as their department is full of sound and colour! Who do you know who may be a YELLOW?


The Logical Thinker - Blue

The thinkers want to get it right first time! They are very organised with great attention to detail; tend to be serious and formal, perfectionists. They want to know “why” all the time. While they are busy internalising and processing information they can appear unfriendly, insular but this is just their way of working things through methodically. They can be critical, slow to react, get bogged down in details and they will always notice what s wrong or what s missing. Can get easily stressed. Possible careers are accountants and actuaries, tax specialists, scientists. Thinkers tend to communicate in the written format, especially emails or long reports. They like the facts and the full details presented logically. Often their reports have numerous appendices. They also like to receive things written down. Thinkers are at home in quiet surroundings such as libraries and alone in offices with the door shut. Who do you know who may be a BLUE?


The Relater - Green

The Relaters are very people focussed, consensus seekers; they want to be friends with you and care for you. They are supportive, reliable, easygoing, loyal, great team players. They always want to co-operate and appear friendly and warm. They avoid conflict and risk. They can be slow to get started, they are followers rather than leaders and they try to please everyone. They can be very passive and quiet. Possible careers are in personnel, counselling, possibly teaching, and these people work for the Samaritans. These people like to be of service. Relaters communicate verbally. They pay great attention to body language and they need to see your face and eyes. They need to understand the inner person and they want to know the emotion of your actions. They generally want to build trust and gain information from depth of relationship. They are a great asset to any team. They are the glue that will hold it together in a crisis.Who do you know who may be a GREEN?


The Director Driver - Red

These people want it DONE, and they want it done NOW!They are the most assertive, verging on aggressive sometimes and are action driven. They make decisions quickly and are practical and self motivated. They love a challenge and are very straightforward to deal with. They feel important, they are often self-opinionated and they delegate well. They can be appear blunt and tactless especially to greens and blues. They see life very much as black and white, they can be too quick off the mark, they always think they're right and they are impatient – often putting processes before people.Possible careers are in management or as a union representative.. They tend to be entrepreneurs, and they have their own businesses. Drivers like things written down as long as it's brief. They like bullet points and e-mails. It has to be concise and you need to provide the answer to any problem presented. Drivers like to go first and they like to initiate. Drivers are not celebrated for their listening skills but are great to have around in a disaster.Who do you know who may be a RED?


For more information on this contact Susan Tel: +34 952 856 095, email: susan@susan-hunter.com, website: http://www.susan-hunter.com/

Friday, May 21, 2010

Overcome "learned helplessness" and become a success


I've been sent an interesting article about Learned Helplessness which I thought would be useful for the WIB members. This is the idea that what often holds us back from achieving success and making money is that we have developed the belief that no matter how hard we work and how much education we get, we will never get out of the financial and personal straight-jacket we're in. This makes us give up and not try to achieve goals which are within our reach.

If that sounds familiar, read this article which offers useful solutions to breaking this negative cycle. The article suggests we:
Embrace change
Get perspective
Set goals
Achieve success
Consider a different viewpoint

Click here to read the article and become the successful woman you deserve to be!

Thanks to Anita for sending this article to me. If you come across any useful articles that you think will help or inspire our members please send them through to news@wibspain.com

Thursday, May 6, 2010

What's in a (domain) name?


Having a website is essential for all businesses in the modern age, but when you're setting one up there's so much to think about!

One of the little considered factors is the domain name e.g. http://www.google.com/ as most people simply use the name of the company. I've found a very useful blog post about domain names with tips such as:
1. Keep it relatively short
2. Go for a catchy domain name
3. Avoid using hyphens
4. Avoid using numbers
5. Grab a Thesaurus and be creative
6. Use your most important benefit in your domain name

Click here to read the article

Make sure you consider these issues before choosing a domain name; it will help with SEO (your ranking in the search engines) and make it easier for your potential clients to respond to advertising.

Please let us know if you have any tips for successful websites by posting comments at the end of this blog.

Thursday, April 29, 2010

Guidelines to positive collaboration


Check out this useful blog post from Jason Collins about the importance of collaboration for a business and guidelines of how to collaborate successfully. He says:


"Collaboration involves bringing together skills, knowledge, expertise and experience into ever increasing decentralised teams to improve and deliver results. The underlying requirement is to recognise the benefits that can be gained and set the ground rules, for building effective collaboration. In business, we often have many different hats on, we all have expert areas individually and corporately however, we cannot be the best at everything. This is a fact, we need to recognise the need to share our skills and ideas with others at times, to deliver a project, turn around a poor performing business or ultimately ensure we make a profit. Collaboration can prove a very effective tool for business, it is a means to seek assistance in the marketplace and increase your competitiveness. Sharing knowledge and expertise should not be seen in a negative light, it is an opportunity for your and your business to learn and work with others."
Click here to read his guidelines for how to make collaboration work for you.

Thursday, April 22, 2010

How to Get More Event Registrations


Here's a useful post from Bernadette Doyle about running a successful event, she offers tips like:

Vizualize Your Ideal Attendee

Engage Your Ideal Attendee in Conversation

Overcome Objections to Your Event


She claims "If you follow these tips and implement them in your event strategy you'll be sure to have a "full house" at your next event!" Click here to read the post and let us know if they work.


Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com/

Monday, April 19, 2010

Networking lunch at the New Black Cat Calahonda 28/04/10


You are cordially invitated to the very First

" LADIES NETWORKING LUNCH "

AT THE NEW BLACK CAT BAR, LAS POSTAS COMERCIAL CENTRE IN CALAHONDA

wednesday 28th of April - from 13.30 h - 17 h

Come and meet other business women, connect and discover !!

all ladies in business welcome to introduce, promote and sell their products or services during this informal lunch gathering !

* no agenda, no speakers
* short introduction of each business activity
* tables will be installed to display products & flyers
* tapas buffet lunch including water & tinto de verano at a democratic price of
10 € per lady

Please reserve your seat before april 27th by emailing Marleen Gosselin stefilandsl@yahoo.es

Monday, April 5, 2010

A guide to getting traffic to your blog


Here are some great tips on how to get traffic to your blog, by blogger and website designer Terry Dunn:


1. Submit your blog to content aggregators like alltop and 9rules.

2. Submit your content to high profile blogs in your niche or topic area.

3. Target the best blogs in your niche or industry and comment.

4. After commenting regularly on a popular blog, it's likely the blog owner has noticed you. This is a good time to become a guest poster. Many blogs use guest posts. It relieves the blogger from the need for constant content. Send an email to the blog owner, complimenting their blog and suggesting topics for guest blogging.

5. Write or record a tutorial. If you create a video tutorial you can add it to youtube or if it's a written tutorial, try adding it to instructables.

6. Do you tweet? A twitter following is a terrific way of getting traffic to your blog. You can use twitterfeed to automatically publish a tweet as soon as you publish a new post, without any work on your part.




I've just submitted a client's blog to Alltop http://holidayrentalontheweb.wordpress.com/ so I'll let you know how that goes. Does anyone else have any ideas on how to get more traffic? Feel free to add your blog address and a short description of what it's about in the comment box, to encourage our members to read it. If you have any other thoughts, please share your ideas with us.

Friday, April 2, 2010

Networking Bureau with CADE


Mr. Óscar Fernández, Director of the Business Support Centre in Marbella together with Mr. José Francisco Posé of Unicaja Internacional and Mr. Jerónimo Pérez Malaga Chamber of Commerce are pleased to invite you to the Seminar entitled “Networking Bureau“ on the 12nd of April 2010. The event will be chaired by the Head of the Foreigners Department of the Mijas Town Hall, Mrs. Anette Skou.


Date: Monday 12th April 2010
Time: 4:30 pm
Place: Hotel CIO MIJAS, La Cala, Mijas Costa, Málaga.
The seminar is free of charge but places are limited

To secure your place please e-mail immediately to:
cade.marbella@andaluciaemprende.es

The deadline to subscribe is 8th April 2010. However, it is advisable to respond quickly due to the limited amount of places available.

PROGRAMME

16: 30 h - Registration

17:00 h - Welcome

17:15 h - Presentation: “Institutional Networking” by Mr. OscarFernandez, Director of CADE Marbella

17:30 h - Presentation: “Think outside the box – Expand yourbusiness beyond your local community” by Mrs. LauraStanbridge, CCG

18:00 h - Presentation: “How to beat the crisis” by Mr. JoaoAlves, CWA Internet

18:30 h - Networking event: “Grow your business throughnetworking” by Mr. Dave Edwards

19:15 h - Round Table Meeting: 4Business, Women inBusiness, British Chamber of Commerce, BusinessFirst and BNI

19:45 h - Cocktail

Thursday, April 1, 2010

Shift your thoughts to create a change


I've found an interesting blog post by life coach David Salmon about the importance of thinking in the right way to make a change. He says:

"When you are looking at making changes in your life, the first step is to shift your thinking. Changing your thoughts about something is a definite way to initiate change.

You hate your job? Change the way you think about it. Look at it as a temporary stepping stone on the way to the job you do want. Redefine your job description in your own mind and shift how you see yourself in that job. The job itself won’t change, but as your thinking changes, so you will start to feel differently about your job. A more positive outlook will ripple outwards and you may start to see opportunities appear that weren’t available to you before.

Change begins with you. The way you think and what you think create your external reality. Your perception of your world starts with your thoughts and that perception is the reality that you live with." Read the full post


I certainly think the mind over matter approach can be incredibly powerful, what do you think? Write a comment below!

Thursday, March 11, 2010

Slow Down and Take Stock - helpful advice for working women


I came across a useful article by David J Salmon a coach and mentor in the UK who looks to help people with "Personal development and inspirational living". He's written an interesting blog post all about slowing down when we get busy and taking stock of what we're doing, which I thought would be helpful as the year speeds up to its most busy point. He says:


"Getting behind with things seems to be just part of modern life. We are all rushing to catch up a lot of the time. Rushing seems to be the logical answer to getting more done, but it often has the opposite effect. The faster you go, the more mistakes you make and the more behind you get. When you feel yourself getting behind, slow down and take a long look at the situation. Perhaps going faster isn't what you need to do. Perhaps what you really need is to figure out a new strategy."

He goes on to offer practical advice for how to make the most of the time you have. Click here to read the full article and start being more effective and rushing less!

Tuesday, February 23, 2010

How to write an e-book


Many business people are writing e-books and selling them online as a way to reach more people and make money out of their ideas and knowledge. If you think you have some knowledge that people could find useful, then maybe you could do it too!

I found a useful intro on writing an e-book on George Watt's blog which should help you get started. It gives you the steps you should take before you start writing, particularly important is making sure you have a good reason to write the book. He suggest you ask yourself the following questions before you start:
* Does your book present useful information and is that information currently relevant?
* Will you book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader’s attention?
* Does you book answer questions that are meaningfuland significant?

He then goes through the steps of defining the target audience, setting your goals, deciding the format of the book and how to make your e-book user friendly. Click here to read the article.

If you've already written an e-book, let us know how you did it and what results you've been having by commenting on this post.

Monday, February 22, 2010

Interesting website for business ideas



Artist Tori Seyd (who is exhibiting her work at Terra Sana in Marbella at the moment) has recommended a website called Design Sponge which she uses as a source of inspiration and ideas. There's a section called Biz Ladies which has loads of information and articles about different aspects of doing business all contributed by business women. It also uses this great image above with every article. Click here to visit the website


Thanks for the recommendation Tori!

Saturday, February 13, 2010

Networking breakfast 18/02/10


You are cordially invited to attend our next Business Networking Breakfast on

Thursday 18th February 2010
At 8.30am
Ogilvy & Mailer Restaurant, Los Naranjos Golf
http://www.ogilvyandmailer.com/

Breakfast 8€

To reserve your place r.s.v.p info@business1st.es or
Telephone Sam on 664227200
No later than Tuesday 16th February 2010

Your Business comes 1st!!
http://www.business1st.es/

Tuesday, February 9, 2010

Talk on grants and assistance available for women 15/02/10


There are grants available from the Andalusian Women's Institute, for the promotion and improvement of women-owned businesses in 2010. CADE Marbella are holding a short talk about what's available on Monday, February 15, at CADE Marbella(Avda Ricardo Soriano 66), 12.00 (estimated duration: 90 minutes). The talk will be in Spanish.


Ifwant to go, you must confirm your attendance by email to: cade.marbella@andaluciaemprende.es

13 steps to successful blogging


Everyone is talking about social media and how you use it to drive traffic to your website, promote your product and make money out of advertising. A blog is a powerful way to interact with your customers and potential customers, but it can be hard to get right.

I've found an interesting article all about it which includes 13 steps to take so that you can build a successful and profitable blog. It talks about choosing the subject matter, frequency of posting, how to drive traffic to it (particularly important) and the monitoring that needs to be done. Beware, blogging successfully does take time and commitment, but can pay dividends! Click here to read the article.
I know several members are already writing regular blogs such as HomeCareontheWeb and HolidayRentalontheWeb - which includes interesting information on property management and holidaying on the Costa del Sol, as well as monthly Spanish lessons. Click on the links below to visit their blogs
If you have a blog and want the WIB Members to take a look, please include them in a comment below this blog. Tell us what the blog is about and link to it and hopefully it will increase your traffic!