Now more than ever you need to able to take advantage of the customers who are still buying and make sure they buy with you rather than your competitors. For this you need to be marketing your company cost effectively.
Here are some low cost ways to increase awareness and visibility of your company:
1. Networking
· Great way to meet people, build trust and make valuable business contacts
· Bring lots of cards
· Make sure you follow up – this lets so many people down!
2. Build a database
· Log all the contact details you receive on a database
· A database of email addresses and contact details is very powerful for future marketing
3. Create a fantastic brand
· Make sure your name, colour scheme and font projects the right image about your company
· Once you have a great brand use it everywhere!
4. Email Marketing
· Once you have a database you can take advantage of email marketing
· Consider producing a monthly or quarterly email newsletter
· Regular email marketing strengthens brands, gains customer loyalty & encourages repeat purchasing
5. Organise Events
· Events are a great way to generate awareness, publicity and positive feelings about your company
· Consider fundraising for a charity at the same time, it’s good PR, you will find it easier to get press coverage and the charity will help you to promote the event
Shaw Marketing Services can provide cost-effective marketing solutions for small to medium sized companies, please visit http://www.shawmarketingservices.com/ or email Georgina@shawmarketingservices.com
Here are some low cost ways to increase awareness and visibility of your company:
1. Networking
· Great way to meet people, build trust and make valuable business contacts
· Bring lots of cards
· Make sure you follow up – this lets so many people down!
2. Build a database
· Log all the contact details you receive on a database
· A database of email addresses and contact details is very powerful for future marketing
3. Create a fantastic brand
· Make sure your name, colour scheme and font projects the right image about your company
· Once you have a great brand use it everywhere!
4. Email Marketing
· Once you have a database you can take advantage of email marketing
· Consider producing a monthly or quarterly email newsletter
· Regular email marketing strengthens brands, gains customer loyalty & encourages repeat purchasing
5. Organise Events
· Events are a great way to generate awareness, publicity and positive feelings about your company
· Consider fundraising for a charity at the same time, it’s good PR, you will find it easier to get press coverage and the charity will help you to promote the event
Shaw Marketing Services can provide cost-effective marketing solutions for small to medium sized companies, please visit http://www.shawmarketingservices.com/ or email Georgina@shawmarketingservices.com
